This project is help my client Tiffany . G . Shen to create a personalize logo and poster.
?
Tiffany sent a self brief to me. I need to design the logo and poster base on the summary. I decided to count the number of words to determine their importance. The most important word is the night. Tiffany likes to do the things she like at night, read, music, create, and so on. Based on the most important word and other things appear on the doc, I started my work.
Tiffany's self brief
I start to design the logo first. I don't want to add many elements into the logo that will make people's eyes busy and have no idea where is the point of the logo. So I decided to use the most important element, the night to be the background of the logo, and Tiffany becomes the point of the logo but without the face. In the doc, Tiffany also mentioned that she loves to listen to music all the time. Base on this, I add an element, headphone into the logo.
LOGO (first draft)
LOGO ( final )
I sent the first draft to ask Tiffany to give me some feedback. She told me because I didn't draw the face of the logo, so she doesn't know where is the point of the logo. So base on the feedback, I did the second draft of the logo. She was satisfied with it.
Poster
Screen shot of Proposal book ( cover )
Screen shot of Proposal book ( draft )
The second step is the poster. I made a proposal book include three draft posters first, and I sent to Tiffany to ask her which one she prefers more. She chose the top right one. This poster draft includes every element she mentioned in her brief. Tiffany also said that her "emotions run wild at night," so I made the conflict between the background and the girl, the background looks like a peace night, but inside of the girl, there is a lot of things she wants to do, Peace verse Passion.
poster ( final )
When I was making the poster, I blurred the elements inside the girl to perform like a dream, white to performance the dream is beautiful, I use the stars sky instead of just night, I think that makes the poster more dramatic. On top of the girl, It's Tiffany's name and a dreaming angel, and this shows Tiffany is a Beautiful, pure, dreamy girl.
Achievement
It is good to communicate with customers to fulfill their requirements and make them feel satisfied with the final results. I am so glad that my work can help Tiffany to have her first personalize logo and a poster. In the end, as Tiffany's require, I also based on the work I have made a 1 minute short video for her. This project gives me experience about how to make a logo, what point I should focus on when I try to met my customer's requirement.
